Project information

From business plan to launch, I set the table for digital sales success.

I developed a specialized dynamic website and digital communication plan for MHP International, a retailer of massage therapy products.

The site was efficiently developed on WordPress with Woo Commerce plus a complete customer relationship management system. I then developed a media strategy and PR campaign combining a sweepstakes offer for list building, search (paid and organic), traditional and online display advertising, sponsored email, public relations and social media channels. Within 3 months, profits from sales paid back capitalization costs. Sales doubled again in the next 3 months reaching break even a year earlier than originally projected.

Deliverables: E-commerce, Web design and development, corporate ID and brand development, CRM, search marketing (paid & organic), sponsored email, PR, online display, social media, directory, print advertising.