|
Served as Digital Marketing Manager for Learning Curve Brands, Inc. providing strategic development and management of all inbound and outbound digital marketing efforts.
Managed Learning Curve’s banner and email campaigns on the 3rd party site WhatToExpect.com, tripling click-through rates and achieved a double-digit brand awareness increase over the prior year.
Developed digital marketing plans for the brands, including the iconic Thomas Wooden Railway, Disney Baby, Lamaze and new Caring Corners brands. Oversaw creative, production and inplementationm, then provided response tracking and analysis. See sample campaigns for:
Thomas Wooden Railway
Email, Landing Page, Microsite, Television
Disney Baby
Email, Banner advertising
Caring Corners
Print, Banner advertising test 1 and Banner advertising test 2, Social networking, Advocacy, Email, Microsite.
Crafted strategy, work flow and tracking/reporting procedures to increase search program results (organic and paid), achieving first page listings for each of the priority brands and high value products.
 |