Project information

Another dream gig, working with one of the world's greatest blues harmonica masters.

Corky asked me to manage and grow his digital media (Web, search, social, email, and eCommerce) for his multiple music projects. My strategy was to create separate digital brand identities for each and link them together with one 'parent' site and two 'child' sites. It's backwards synergy, creating separate parts that total more than the single original.

And it worked! Traffic to the three sites was two thirds greater than the original site. Given this success, Corky asked me to contribute in business management, growing performance fees and increasing bookings, as well as release and marketing strategy for new recordings, social media creation and event promotion. And given me an outlet for my poster art.

Deliverables: corporate ID and naming, digital marketing strategy and planning, traditional marketing, multi-channel integrated marketing, Web design, development and maintenance, content development, search marketing (organic and paid), reciprocal linking, online advertising, national, regional and local space advertising, directory advertising, email (sponsored, opt-in, newsletters, database, list development), public relations, social media development and maintenance, blog, advocacy and customer reviews, staff training, source tracking, measurement and analytics, E-commerce.